A brand foundation creates the messaging and voice platform for all of a company's marketing and sales communications. It is an indispensable guide for any business. A brand brief articulates the elements of this foundation to provide accuracy and consistency for the design and messaging of all marketing, advertising, and sales collateral.
Bright Guard Brand Brief Example
As a start- up business with an innovative idea for public sunscreen dispensers, Bright Guard approached our team for a new website and sales collateral. As a first step, our team created a carefully articulated brand foundation, defining their purpose, vision, differentiation factors, areas of competition, and brand voice.
Here is an example of the actual deliverable for this branding exercise that you are free to download and reference. Our process for creating this brand brief delivers simple and effective branding tools for our clients.